About Us/Contact


 Kelli Kaufer & Paul Kaufer Owners of Smith + Trade

Smith + Trade Mercantile

We put a face and a story to a handmade product and let the buyer identify and embrace why that person put such passion into their creation.

Denoting a person skilled in creating something with a specific material.

Trade: The business of buying and selling or bartering commodities; commerce.

Mercantile: A general store.

Our first and original retail location in beautiful downtown Stillwater, MN is located at 229 S Main Street, between Stillwater Proper Distillery and Lolo's (we are in the 'once' 45 degrees shop) - a half block from the breathtaking St. Croix river's edge. A building bursting with nostalgia having exposed brick walls, original wood flooring, high ceilings with exposed rafters, a front and back entrance with natural light from both sides and a shared patio for events and artisan collaboration. This historical location is sure to please!

Phone - 651-342-2976
Facebook @smithandtrade
Instagram @smith_and_trade

Company mission statement
Smith + Trade Mercantile is representing the community of Craftsman, Artisans and Merchants that put passion into the products they provide. Meet the Smith’s! Our mission is to provide a retail brick and mortar experience supported by online marketing and eCommerce for Minnesota or St. Croix Valley merchants who want to showcase the best Minnesota has to offer.

Company philosophy and vision
Our Values include Community, Family Friendly, Giving Back, and Locally Hand Crafted.

Our Vision is to create an experience that can be replicated to other regions or cites that foster a cooperative environment between small businesses and community where everybody wins.

Company goals
Our short term goal is for a single location and eCommerce website to provide a showcase for our merchant ‘Smiths' and assist them in being prosperous by selling and promoting their craft and products. Once perfected we would like to look at expanding either through franchising or adding additional locations to other regions or cities and duplicate this business model.

Target market
Locals, visitors, tourists. Young families who feel it’s important to shop local and support the local craftsmen in the area. Empty Nesters who love to travel, (maybe with their dog) sight see and embrace the communities they visit.

 Minnesota and Wisconsin Made, Handcrafted, Local, Small Business